Closed captioning is encoded on line 21 of standard definition video. With high definition (HD), captioning usually is encoded on line 54. That’s the technical stuff. But, what most people like about closed captioning is it makes it available for people to read what they can’t hear. At New Day Captioning, we are dedicated to serving the deaf and hearing impaired community by supplying them with the ability to receive your message.
Whether your program is an Infomercial, an Educational Program, or a Religious Teaching or Preaching Program, we make it our pledge to ensure proper phrasing, spelling, placement and timing that communicate your program content is fully and effectively communicated.
Our attention to detail sets us apart from the competition, and our expertise and knowledge of what broadcast television stations want and desire in a captioned program, makes our clients feel good about leaving their program in the hands of New Day Captioning.
Starting in 2001, the percentage of closed captioned programming was mandated at 20%. Every year since, that percentage has been increased. Since January 1, 2006, the FCC law requires that 100% of all television programming be closed captioned.
For more information on the FCC closed captioning mandate: www.section508.gov
Styles of Captioning
There are two styles of captioning: Pop-on and Roll-up.
The choice of styles is optional according to your preference. New Day Captioning does not charge a premium price for one style over the other. In the past, our competitors have charged additional fees for one style or the other. We have always quoted the same rate as the technical process is no more than the click of a mouse.
Below are descriptions of the differences between Pop-on and Roll-up.
POP-ON CAPTIONING: The text pops up on the screen in blocks of one to three lines. Using this process, the captions are placed on the screen so they do not interfere with on-screen text or graphics. Captions are synchronized to the spoken word, and moved around the screen to identify speakers. Sound effects are also described.
ROLL-UP CAPTIONING: Program text rolls onto the screen from one to three lines at a time. The captions are carefully synchronized to the spoken word and are placed on the screen so they do not interfere with on-screen text or graphics. Roll-up captions are typically used for training videos or religious programs.
At New Day Captioning , we believe that closed captioning is the “right thing to do”. The FCC and over 100 million Americans agree with us, and rely on closed captioning to enhance their television viewing.
We look forward to captioning your program! Call us at: (918) 250-4588 ext 119.